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Better Surveys With Respondent Data

Improve your surveys with information you already have

Very often we possess information regarding a potential respondent prior to sending out a survey. All known information is possible to include in a survey. We at QuestBack call this respondent data.

Very often we possess information regarding a potential respondent prior to sending out a survey. This can include details such as age, sex, how long they have been a customer or employee, number of items purchased last quarter, department or title. All known information is possible to include in a survey. We at QuestBack call this respondent data.

Four clear advantages for you

  • The survey can be made shorter. Since you don’t have to ask about information you already know, the time needed to answer the survey will be reduced.
  • The analysis of the results will be more precise. The respondents don’t potentially misclick wrong person like leader or key account manager.
  • The survey becomes more personal. You can include information from the respondent data in a live survey. e.g. the name of the person being evaluated can change depending on who is responding “Please evaluate John Smith”.
  • You can update your employee records or customer database. By displaying the information you know about the respondents in the survey, you can also give them the possibility to correct any information that is wrong.

The respondent data file has to be uploaded prior to the survey being published. You can find more information on how to do this in the user manual, but the structure of the respondent data file (in .csv-format, a “save as” option within Excel) has to look like this:

 

Respecting Hidden Identity

Respondent data can be used in all types of surveys, regardless of whether the survey is set to use Hidden Identity or not. It is however important to remember that respondents will expect their identity to remain hidden. If you wish to launch a survey with respondent data and Hidden Identity is set as required or optional, you need to make sure that you have not included data such as customer /employee numbers and addresses.